Million Cents

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The wider opportunity is to reduce some of the fragmentation operators face. Splash Tech’s jackpots and free-to-play products complement RubyPlay’s free spins, rewards, missions and tournaments, while remaining capable of supporting third-party content rather than being fenced inside a single studio’s games.

What changes is the support behind that business. Wilson says Splash Tech is moving from the resources of a 20-person company to those of a group of around 300, adding depth across licensing, compliance, finance, technology, product and business intelligence. In his characteristically understated phrasing, each area has had “rocket fuel injected into it”.

RubyPlay’s broader licensing footprint and distribution also give Splash Tech access to operators and markets it could not have pursued efficiently alone.

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Cirsa has followed an aggressive acquisition strategy in recent years, most recently entering the land-based casino market in Portugal by acquiring a majority stake in Sociedade Figueira Praia, S.A., the owner and operator of Casino Figueira.

Prior to that, Cirsa entered the Paraguay market through an acquisition of the online slots operator Slots del Sol, while it also acquired the leading Peruvian operator Apuesta Total in 2024.

As of June 2025, the company had completed over 130 acquisitions since 2015.

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NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options

NetEnt also attaches its Elevate suite of paid bonus-entry and feature-boost options. That reflects the wider industry move toward giving players direct routes into bonus play rather than waiting for natural triggers.

For NetEnt, now part of Evolution’s game-supply operation, Demon Beats fits a pattern. The studio tends to iterate on proven mechanical families rather than pivot into adjacent categories such as crash or instant-win formats. The Avalanche engine is a durable part of the studio’s identity, and returning to it positions Demon Beats as a portfolio continuation rather than an experiment.