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About Balloon Triple Match: Match 3D
“That’s where I think Game in a Box becomes really interesting,” Curwen says. “The ambition isn’t to use technology to make average games faster. It’s to give talented creators the freedom to try more ideas and hopefully produce better games.”
As work on Game in a Box progressed, Yggdrasil began to see an opportunity extending beyond its own production process.
Historically, building a game studio meant putting all the necessary components in place – from developers and mathematicians to QA and compliance, as well as the underlying systems and integrations. Alternatively, a business looking to enter the market could acquire an existing studio.
How to play Balloon Triple Match: Match 3D
Chelsea vs. Manchester United (4.30pm GMT kick-off)
Our tip: Over 3.5 goals (23/10)
Sheffield United vs. Liverpool (7.15pm GMT kick-off)
What is Balloon Triple Match: Match 3D?
“We’re doing this 100%,” COO Stefan Grenstad says of Cubeia’s AI-driven development process.
Now, the focus is on what the company does with the additional capacity AI has created. Six months ago, Cubeia’s experiment was essentially about replacing human-written code with AI-generated code.
Since then, it has evolved into something broader: a different development pipeline, a different role for developers and quality assurance (QA), a different way of organising teams and, increasingly, a different relationship with customers.