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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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This action came in the wake of a recent court ruling in a separate case involving Lalabet.
On Tuesday, Nederlandse Loterij announced it had sent a cease-and-desist notice to companies and directors connected with Skyhills across several jurisdictions, including Costa Rica, North Macedonia, the United Kingdom, Curaçao, Malta and the Marshall Islands.
The operator confirmed the Skyhills platform is now inaccessible in the Netherlands following the directive.
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A sold-out crowd of 6,000 attended the first day of racing at the rebuilt Long Island track, wagering almost $14 million on a nine-race card headlined by the $1 million Jockey Club Gold Cup.
Japanese star Forever Young won the feature race, while all-sources wagering for the day totaled $13,997,422, according to BloodHorse.
The new Belmont is part of a major restructuring of the New York Racing Association’s operations, with Belmont replacing Aqueduct as the year-round home of downstate thoroughbred racing.
